Tracking campaign performance

What metrics CVViZ surfaces for paid job-distribution campaigns — clicks, CPC, payment status, and the per-channel breakdown.

Where to see campaign performance

From the Campaigns list (/campaigns), click into a campaign to open its detail view. The detail page surfaces the metrics CVViZ tracks.

Top-of-page status

The header shows:

  • Job title (linked to the underlying job).
  • Status tag (Cancelled, On hold, Online, etc.) with the correct color.
  • A processing badge when active.
  • A success badge with total clicks: "{n} Clicks".

Channels panel

Each channel the campaign distributes to renders as a card with:

  • Channel name and details.
  • Clicks — formatted as "Clicks: {clicks}" (zero if no traffic yet).

This is the per-channel performance — useful for spotting which channels are pulling traffic and which aren't.

Details panel

The Details collapsible panel surfaces these key fields:

  • Payment Status — green tag "Confirmed" or "Not Confirmed".
  • Clicks CPC — the cost-per-click metric for the campaign.
  • Date Created.
  • Start Date.
  • End Date.
  • Job URL — the link the campaign drives traffic to.
  • Total Cost — the campaign's target_price.

What metrics are tracked

Concretely, CVViZ surfaces:

  • Clicks per channel and total.
  • Clicks CPC (cost per click).
  • Total Cost (target price).
  • Status across the lifecycle.
  • Payment Status.
  • Dates — created, start, end.

Tying campaigns to applications

To see how many applications resulted from a campaign:

  1. Open the Resume Upload Source report (Reports → Resume Upload Source).
  2. Filter or check the source breakdown — campaigns deliver applicants tagged with the source channel.
  3. Cross-reference the channel names to the campaign's distributed channels.

Manual cross-referencing — but it gives you the missing CPA picture.

When campaigns aren't performing

  • If clicks are low, the channel mix may be wrong for the role/location.
  • If clicks are high but applications are low, the job description or apply form is the bottleneck.
  • If a campaign is "On hold" — contact your CVViZ partner per the in-product status description: "Campaign is put on hold, please contact your partner".

Tips

  • Watch clicks per channel early in the run. If one channel dominates, future campaigns can drop the under-performers.
  • Track resulting applications via Resume Upload Source — campaign clicks are the leading indicator; applications are the lagging one.
  • Don't chase low CPC alone. A $0.50 CPC channel that delivers 100 unqualified clicks costs more than a $2 CPC channel delivering 20 qualified ones.