Create a paid job advertising campaign

Use Ad campaigns to buy job advertising on the channels offered in your account. Ad campaigns promote job vacancies; email sequences are managed separately in Outreach.

Before you start

You need access to Ad campaigns, an active, saved job you can access, and permission from your organization to buy advertising. Before paying, confirm that the job’s public application page opens and accepts applications.

Prepare the role's targeting information, advertising content, preferred start date, and budget. Check the current catalog for available paid channels and prices.

Create and review the campaign

1. Open Ad campaigns and select Create campaign.

2. In Job & targeting, choose Job to promote. Check the application-page link, then complete the required audience fields, including sector and the requested regions, education, and job profiles. Select Save & choose channels. This creates or updates the saved campaign draft.

3. In Choose channels, compare the channels available for your targeting. Add at least one channel. Selections are saved as you go; removing a channel changes the selection and price. Select Review campaign.

4. In Review content, check the job title, summary, description, and preferred start date. Correct inaccurate content before proceeding. Choose an available preferred start date; channel review determines publication timing. Select Save & review payment.

5. In Payment, review the selected channels, prices, discounts where applicable, and final checkout amount. Select Continue to payment to open secure checkout. Completing payment is a purchase.

6. Finish checkout and wait for confirmation. Select View campaign to follow publication, or View billing for the invoice.

What happens next

After payment confirmation, the campaign goes to channel review. Check each channel’s publishing window and status, including Scheduled and Active.

A saved draft remains available for review before payment. Once a campaign is paid or progresses beyond an editable state, the editor may be unavailable. Use the campaign detail page to see the actions currently allowed.

If something goes wrong

• No suitable job: save the job, confirm it is active, check your job access, and reopen the selector. Confirm public application access separately.

• Cannot continue: resolve required fields and select at least one channel. A failed save keeps the editor open so you can retry.

• Checkout does not open: check browser privacy settings or an extension blocking the payment window, then retry from the same campaign.

• Payment verification is pending: use Retry payment verification. Check verification before making another purchase.

• Payment confirmed, publishing incomplete: open the campaign and select Retry publishing. This retries publication without another payment. An expired saved start date may move to the next available weekday.

• Still unresolved: contact support with the campaign number, payment/publication message, channel, and time of the attempt.

Continue with Track ad campaign delivery and performance for metric definitions and channel delivery checks.